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		<title>Transitioning to GA4: Why Keeping Your Old Google Analytics Account Matters</title>
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		<dc:creator><![CDATA[Richard Francey]]></dc:creator>
		<pubDate>Sun, 29 Oct 2023 15:17:13 +0000</pubDate>
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					<description><![CDATA[While it's not strictly necessary to keep your old UA account after updating to GA4, there are several compelling reasons to maintain both, at least for a transition period. Before making any decisions, evaluate your reliance on historical data and any specific UA features you use regularly.]]></description>
		
		
		
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